Solaris Campaign
An integrated digital marketing campaign for a solar energy company targeting homeowners.
Client
Solaris Energy Group
Year
2025
Services
Marketing, Strategy
Tags
Marketing, Branding
Solaris needed a campaign that could cut through the noise in an increasingly crowded clean energy market. The challenge was making solar panels emotionally compelling rather than purely functional.
We built the campaign around a single insight — people don't buy solar panels, they buy energy independence. Every creative execution flowed from that idea, from the hero video to the landing page copy.
The campaign generated 12,000 qualified leads in 90 days at a 62% lower cost per acquisition than their previous efforts.
Hero campaign creative
What We Did
- Campaign strategy and concept development
- Hero video production and direction
- Landing page design and copywriting
- Paid social and search campaign setup
- A/B testing across 24 ad variants
- Lead nurture email sequence
High-converting landing page
12,000 leads in 90 days. The creative team truly understood our audience and what drives them to act.
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