Lumina Brand Identity
A complete visual identity system for a luxury lighting brand entering the global market.
Client
Lumina Lighting Co.
Year
2025
Services
Brand Identity, Packaging
Tags
Branding, Design
Lumina came to us with a clear vision — to become the most recognized luxury lighting brand in the European market within three years. The challenge was translating that ambition into a visual language that felt both timeless and contemporary.
We developed a comprehensive identity system rooted in the interplay of light and shadow. Every element — from the logomark to the packaging system — was designed to evoke the physical sensation of light moving through space.
The result is a brand that feels confident, refined, and unmistakably premium across every touchpoint.
Brand guidelines and color system
What We Did
- Logo design and logomark system
- Typography selection and type hierarchy
- Color palette and usage guidelines
- Brand voice and messaging framework
- Packaging design across 12 product lines
- Digital asset library and brand manual
Premium packaging design
The team delivered far beyond our expectations. Our brand now commands the premium presence we always knew it deserved.
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