Merch E-Commerce Platform
A high-performance e-commerce platform built for a fashion-forward merchandise brand.
Client
Merch Brand Studio
Year
2025
Services
Web Development, UI/UX
Tags
Development, UI/UX
Merch needed a digital storefront that matched the energy of their physical retail experience — fast, visually bold, and effortless to navigate. Their existing platform was losing customers at checkout and struggling under seasonal traffic spikes.
We rebuilt their entire front-end from scratch using Next.js and a headless commerce architecture. The result was a 340ms average page load time and a checkout flow reduced from seven steps to three.
Conversion rates improved by 38% in the first quarter following launch.
Homepage with dynamic product showcases
What We Did
- Full front-end rebuild in Next.js 16
- Headless commerce integration with Shopify
- Custom product filtering and search
- Optimized checkout flow redesign
- Performance optimization to sub-400ms loads
- Analytics and conversion tracking setup
Streamlined 3-step checkout
Our conversion rate jumped 38% after launch. The team understood both the technical and commercial sides of what we needed.
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